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Demi Lovato launches her own sex toy to help ‘take the stigma away from pleasure’

Demi Lovato wants to help her fans enjoy all the orgasms (Picture: Weiss Eubanks/NBCUniversal/NBCU Photo Bank via Getty Images)

Demi Lovato wants their fans to take sexual relationships ‘to the next level’ as they launch a brand new sex toy to help make that happen.

The 29-year-old singer revealed they have partnered with Bellesa to release the Demi Wand, a compact yellow vibrator, as part of a campaign to ‘take the stigma away from pleasure’.

In a social media post that saw them posing with the sex toy, they wrote on Monday: ‘Introducing the Demi Wand! 🤍

‘I wanted to create my own sex toy to take the stigma away from pleasure, and to take your sexual relationship to the next level.’

The Solo hitmaker, who identifies as non-binary, has been open about exploring their self-confidence and celebrating moments which make them feel sexy.

Earlier this year, the former Disney star celebrated ‘awkward and hilarious sex’ after they felt a ‘burst of confidence’ after filming their first-ever sex scene.

Introducing the Demi Wand! 🤍 I wanted to create my own sex toy to take the stigma away from pleasure, and to take your sexual relationship to the next level. https://t.co/4r3UUEY7Ge

Available exclusively at @bellesaco pic.twitter.com/C9HUtI06nz

— Demi Lovato (@ddlovato) November 8, 2021

The Sonny With A Chance star was filming for their role in the upcoming NBC comedy series, Hungry, and was left feeling sexy after the scene was over, despite initially having anxiety about filming.

In a post on Instagram in July, Demi wrote: ‘Had to film a sex scene today. My first one! I had a little anxiety going into it but the cast and crew were so professional and easy to work with, it calmed me down immediately. 

‘Then, I thought about how proud I am for being able to feel comfortable enough in my skin to do that.’

The Eurovision Song Contest: The Story of Fire Saga star added: ‘I don’t always feel good in my skin, so when I do, AND I feel sexy enough to post – I do just that! It’s important to celebrate the little wins. Yay for this random burst of body confidence and yay for awkward hilarious sex (sic).’

The Camp Rock star attached a shot of them reclining in black underwear and rocking fierce make-up.

More: US Showbiz news

Demi plays food stylist Teddy on Hungry, a comedy pilot about a group of friends who attend a food issues group.

Not only do they star on the NBC show, but they are also executive producing Hungry, which has cast Valerie Bertinelli as Demi’s mother, and Anna Akana, Alex Brightman, Ashley D. Kelley, Jay Klaitz and Rory O’Malley as series regulars. 

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