Entertainment
Robert Rinder breaks down in tears over Good Morning Britain’s anti-loneliness campaign: ‘That’s affected me’
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Robert Rinder broke down in tears after watching an emotional video for Good Morning Britain’s anti-loneliness campaign.
The ITV news programme has brought their charitable campaign back for a sixth year in a bid to support those feeling isolated around Christmas time. They will be working with charities such as Alzheimer’s Society, Grief Encounter and Crisis, Re-Engage.
Introducing the campaign film, Susanna Reid told viewers on Wednesday: ‘Every December, we run a very special campaign where we don’t ask you to donate money, we ask you to pledge a little bit of your time to charities fighting to end loneliness.’
Robert then said: ‘I really love this, it’s called 1 Million Minutes and last year you gave an unbelievable 87 million minutes of your volunteering time, changing the lives of lonely people around our country.’
Directed by James Bond actor Colin Salmon, the film sees an elderly man, named Bob, visiting his shed at an allotment and spending time alone while playing music. However, he appears solemn as he muses over drawings from children, cuddly toys and family photos.
It seems Bob is quite the popular local as a group of kids and adults surprise him outside with hugs and a cup of tea.
Susanna and Robert promoted GMB’s 1 Million Minutes campaign (Picture: ITV)
A message reads: ‘A simple act of kindness can change someone’s life.’
Back in the studio, Robert was tearful as Susanna noted: ‘You’re broken.’
The TV star, also known as Judge Rinder, explained: ‘Just watching that and how much that’s affected me and should affect every viewer is just… a quarter of a million minutes has already been pledged since we’ve been sitting here.
‘Just being alongside each other now more than ever and also how important being beside each other at Christmas as well.’
For more information on how to get involved with GMB’s 1 Million Minutes, visit their website.
Good Morning Britain airs weekdays at 6am on ITV.
Need support? Contact the Samaritans
For emotional support you can call the Samaritans 24-hour helpline on 116 123, email jo@samaritans.org, visit a Samaritans branch in person or go to the Samaritans website.
