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Elden Ring Promotions Reach Newfound Levels of Creativity Ahead of Massive Launch
FromSoftware’s upcoming role-playing game, Elden Ring is the most anticipated title launching this year, as per Game Awards 2021. After winning the title at Game Awards twice in a row (2020 and 2021), Elden Ring releases exactly in a week.
As the world awaits the massive launch, the hype around the title continues to grow. Earlier this week, fans had spotted an Elden Ring-themed bus. Now, as a part of the promotion campaign for the wildly popular title, another bus donning the Elden Ring theme has been spotted, sending fans into a frenzy!
Here’s how Twitter reacted to the rare bus sighting.
Another Elden Ring bus has been spotted! pic.twitter.com/wqiXq9ts0G
— Elden Ring Countdown (@EldenRingRPG) February 18, 2022
Fans spot the second Elden Rin bus before the grand release
10 days before the launch of the much-awaited title, on February 15, 2022, the first Elden Ring-themed bus was sighted in London. The bus was seemingly toured as a part of the promotion campaign for the Bandai Namco title. And if fans thoughts that’s where all the promotion plans ceased, they were mistaken.
Elden Ring bus spotted in London
Credit: u/Enriquiem pic.twitter.com/4Ywged8cPq
— Elden Ring Countdown (@EldenRingRPG) February 15, 2022
Yet another bus has now made an appearance, and the fans cannot get of it.
As for the game, the RPG title takes its inspiration from the critically acclaimed Dark Souls franchise. If that wasn’t enough to entice you, Elden Ring will release under the direction of Hidetaka Miyazaki working alongside Game of Thrones writer, George R. R. Martin.
Interestingly, the promotion campaign will probably be in full throttle from now on given the game release next week. And it looks like the start itself was enough to excite the fans.
@HUNTYMON oh the promo is REAL REAL wow
— (@sleepysoleil) February 18, 2022
LETS GOOOOOOO
— Lord Scramble |Elden Ring Month| (@Mark14553463) February 18, 2022
Elden Ring bus makes Twitter go crazy
The rare sighting excited many fans of Elden Ring on Twitter. While all the tweets clearly showcased each fan’s exhilarated reactions, there were some interesting questions regarding the one-of-its-kind or one might say two-of-its-kind bus.
I wonder if anyone just gets on the bus because of the Elden Ring art.
— Profound Capital Knight (@LittleDrake10) February 18, 2022
What if we hug, in the Elden Ring Bus?
— JPBeforeOfTheGods (@jp_gods) February 18, 2022
Interestingly, one impressed fan even shared a hilarious joke regarding the bus sighting and the features of the RPG title.
Elden Bus 2. Now includes life gems and soul memory
— Siah (@Cat0verlord1) February 18, 2022
Surprisingly, one fan demanded the developers and publishers release the game immediately instead of parading buses around major cities to promote the game. Whereas one other fan was willing to trade three toes (as per a rough translation) for a ride on the stunning bus.
Ja jung statt Busse fahren zu lassen wie wärst# mal wenn ihr dat spiel hier JETZT released
— INOSUKE #1 | 𓅓 | 遊☆戯☆王 (@NeganOkkotsu) February 18, 2022
Eu trocaria uns 3 dedos do pé por um rolêzão nesse onibus.
— 𝑴𝑶𝑹𝑩𝑰𝑫 (@themorbidsix) February 18, 2022
Of course, there were many individuals who appreciated the planned promotion drive as well.
honestly @BandaiNamcoUK are absolutely smashing this campaign https://t.co/xQ0hUx5QuM
— emmalition (@emmalition) February 18, 2022
These buses make me want to ride public transport again… maybe… kinda… um… Cool bus! https://t.co/pTW6jxr3dq
— Kiki (@HelloCraigo) February 18, 2022
Cool kids go to school on the Elden ring bus https://t.co/A6xK3oXfnb
— Sleepy Boy (@bailleygilchst) February 18, 2022
Elden Ring releases on February 25, 2022, on the PlayStation 4, PlayStation5, Xbox One, Xbox Series X|S, and PC.
What are your thoughts on the game-inspired bus? Let us know in the comments down below.
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