James Harden Teams Up With NFL Legend Tom Brady in Unique “The Way of the Beard” Venture

All-Star guard James Harden of the Philadelphia 76ers is all set with a new idea that’s making headlines across the internet. He launched the NFT collection, entitled “The Way of the Beard“, as a surprise. In addition, he has partnered with Tom Brady’s celebrity NFT marketplace Autograph this time.

The collection is centered on “success as a pro player and his journey in the 2022 playoffs.” Other goodies include a one-of-one signed canvas NFT print, James jersey, sneakers, and a basketball.

The new idea was hinted at through social media, as James posted some clips on Twitter of him working on it. On social media, we got a firsthand look at Harden’s new arrival, as well as his backstory. ‘The Autograph’ also posted the news on their social media page.

There have been several reactions from the fans. Some are excited and even shared it over the post in their comments. The enthusiasm of Harden’s fans can be seen on the internet, and James is making sure that they have an amazing experience with this.

.@JHarden13 has launched an exclusive NFT collection via @TomBrady‘s platform @Autograph.

Harden’s “The Way of the Beard” NFT collection includes a one-of-one signed canvas NFT physical print.

(via @PHLBizJournal) pic.twitter.com/wj5CoVQAhT

— Sports Business Journal (@sbjsbd) April 19, 2022

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According to estimates, the floor price of the NFT collection is $1,000; however, because of the excitement and craze surrounding the collection, the current bid has increased to $5,699. According to the company, it is being offered via Fiat auction to its audience.

The Philadelphia 76ers’ James Harden has announced a new surprise for its fans

As they are doing well in the business world, they are also doing well in the NBA. With its fourth-place finish in the Eastern Conference, the 76ers deliver an impressive and thrilling performance. Autograph added the following to its list of top NFT projects in its recent article about this announcement:

“[We are] excited to announce its partnership with basketball legend, James Harden. For the Collection, Autograph will be releasing two types of NFTs in the Way of the Beard Series, celebrating James’ success as a pro player and his journey in the 2022 playoffs.”

LOS ANGELES, CA – FEBRUARY 18: James Harden #12 of Team Stephen arrives ahead of the start of the 2018 NBA All-Star Game at the Staples Center in Los Angeles, California on February 18, 2018. (Photo by Philip Pacheco/Anadolu Agency/Getty Images)

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Harden could be a big hit with this, particularly since the anticipation and craze can be seen on the internet. Fans are excited about this and the venture is getting a lot of attention. What are your thoughts on the new surprise Harden has for its fans? 

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